-
1 AIDS
ei‹( abbreviation) (Acquired Immune Deficiency Syndrome; a disease that affects the immune system: He had a blood test to see if he had AIDS.) sidaAIDS n SIDAtr[eɪdz]1 sida nombre masculinoAIDS ['eɪdz] n: SIDA m, sida mabbr.eɪdzmass noun (= acquired immune deficiency syndrome) sida m, SIDA m[eɪdz]1.N ABBR= Acquired Immune Deficiency Syndrome SIDA m, sida m2.CPDAIDS campaign N — campaña f anti-sida
AIDS clinic N — sidatorio m
AIDS sufferer N — enfermo(-a) m / f del sida
AIDS victim N — víctima f del sida
* * *[eɪdz]mass noun (= acquired immune deficiency syndrome) sida m, SIDA m -
2 Aids
ei‹( abbreviation) (Acquired Immune Deficiency Syndrome; a disease that affects the immune system: He had a blood test to see if he had AIDS.) sidaAIDS n SIDAtr[eɪdz]1 sida nombre masculinoAIDS ['eɪdz] n: SIDA m, sida mabbr.eɪdzmass noun (= acquired immune deficiency syndrome) sida m, SIDA m[eɪdz]1.N ABBR= Acquired Immune Deficiency Syndrome SIDA m, sida m2.CPDAIDS campaign N — campaña f anti-sida
AIDS clinic N — sidatorio m
AIDS sufferer N — enfermo(-a) m / f del sida
AIDS victim N — víctima f del sida
* * *[eɪdz]mass noun (= acquired immune deficiency syndrome) sida m, SIDA m -
3 plaka|t
m (G plakatu) Szt. poster; (teatralny) bill, playbill; (propagandowy) placard- plakat filmowy/reklamowy/wyborczy a film/an advertising/an election poster- plakat kampanii walki z AIDS an AIDS campaign poster- rozlepiać plakaty to put up posters- „zakaz naklejania plakatów” ‘no fly-posting’- reklamować na plakacie nowy film to advertise a new film in a. on a poster- plakat przedstawiający gwiazdę rocka/krajobraz Tatr a poster with a rock star/with a view of the TatrasThe New English-Polish, Polish-English Kościuszko foundation dictionary > plaka|t
-
4 dépistage
dépistage [depistaʒ]masculine noun• examen or test de dépistage screening test* * *depistaʒnom masculin ( de maladie) screening* * *depistaʒ nmMÉDECINE [cancer, VIH] screeningle dépistage du VIH — HIV screening, screening for HIV
un centre de dépistage — a screening centre Grande-Bretagne a screening center USA
* * *dépistage nm ( de maladie) screening; dépistage systématique du sida mass screening for Aids; dépistage du cholestérol cholesterol screening; centre de dépistage screening centreGB; test de dépistage du sida Aids test; dépistage précoce early detection; test de dépistage génétique genetic testing.[depistaʒ] nom masculin -
5 armamento
m.1 arms (armas).2 arming.3 armament, arms, weapons, armaments.* * *1 (acción) armament, arming1 (armas) armaments, arms* * *SM1) (Mil) armamentcarrera 2)armamentos — armaments, arms
2) (Náut) fitting-out3) (Téc) framework* * *masculino armaments (pl)* * *= armoury [armory, -USA], weaponry, armament, munition, weapon, military hardware.Ex. Natural language indexing will certainly continue to be used as part of the retrieval armory in computer-based information systems.Ex. NACs see their role as champions of the inarticulate by either taking up their case or providing groups with the information weaponry to campaign for their rights.Ex. Power takes many forms -- wealth, armaments, civil authority etc., it is entropic, and in the community it exists in a basic equilibrium.Ex. Although national parks are perceived as pristine areas, many are dumping grounds for hazardous materials - everything from industrial toxins to unexploded munitions.Ex. Care must be exercised in seeing that these teaching aids do not become weapons to browbeat with.Ex. In effect we deputized him to maintain stability in the gulf and promised to sell Iran almost any military hardware the shah desired.----* armamento bioquímico = bioweapon.* armamento letal = lethal weaponry.* armamento militar = military hardware.* armamento no letal = non-lethal weaponry.* armamento nuclear = nuclear weapons.* control del armamento = arms control.* * *masculino armaments (pl)* * *= armoury [armory, -USA], weaponry, armament, munition, weapon, military hardware.Ex: Natural language indexing will certainly continue to be used as part of the retrieval armory in computer-based information systems.
Ex: NACs see their role as champions of the inarticulate by either taking up their case or providing groups with the information weaponry to campaign for their rights.Ex: Power takes many forms -- wealth, armaments, civil authority etc., it is entropic, and in the community it exists in a basic equilibrium.Ex: Although national parks are perceived as pristine areas, many are dumping grounds for hazardous materials - everything from industrial toxins to unexploded munitions.Ex: Care must be exercised in seeing that these teaching aids do not become weapons to browbeat with.Ex: In effect we deputized him to maintain stability in the gulf and promised to sell Iran almost any military hardware the shah desired.* armamento bioquímico = bioweapon.* armamento letal = lethal weaponry.* armamento militar = military hardware.* armamento no letal = non-lethal weaponry.* armamento nuclear = nuclear weapons.* control del armamento = arms control.* * *armaments (pl)* * *
armamento sustantivo masculino
armaments (pl)
armamento sustantivo masculino armaments pl
' armamento' also found in these entries:
English:
armament
- hard
- weaponry
* * *armamento nm1. [armas] arms;armamento ligero/pesado light/heavy weaponry;el armamento nuclear de un país a country's nuclear arsenal2. [acción] arming* * *m armaments pl* * *armamento nm: armament, arms pl, weaponry* * *armamento n arms -
6 prevención
f.1 prevention, prevenience.2 precaution, caution, caginess, prevention.3 warning, notice, admonition.* * *1 (precaución) prevention2 (medida) measure, preventive measure3 (prejuicio) prejudice\en prevención de as a precaution againstprevención del embarazo family planning* * *noun f.* * *SF1) [de accidente, enfermedad] preventionmedidas de prevención — emergency measures, contingency plans
2) (=medida) precautionary measure, precaution3) (=previsión) foresight, forethought4) (=prejuicio) prejudice5) (=comisaría) police-station6) (Mil) guardroom, guardhouse* * *1)a) (de un mal, problema) preventionb) ( medida)2) ( prejuicio)tener prevención contra algo/alguien — to be prejudiced against something/somebody
* * *= prevention, countermeasure [counter measure].Ex. Consider this title 'A handbook of heart disease, blood pressure and strokes: the cause, treatment and prevention of these disorders'.Ex. This article reviews the extent of book theft in libraries and discusses some effective countermeasures that may help reduce the problem.----* medidas de prevención = prevention efforts, prevention measures.* prevención de conflictos = conflict deterrence, conflict prevention.* prevención de enfermedades = disease prevention.* prevención de riesgos = risk management, risk prevention.* prevención de riesgos laborales = occupational hazard prevention.* * *1)a) (de un mal, problema) preventionb) ( medida)2) ( prejuicio)tener prevención contra algo/alguien — to be prejudiced against something/somebody
* * *= prevention, countermeasure [counter measure].Ex: Consider this title 'A handbook of heart disease, blood pressure and strokes: the cause, treatment and prevention of these disorders'.
Ex: This article reviews the extent of book theft in libraries and discusses some effective countermeasures that may help reduce the problem.* medidas de prevención = prevention efforts, prevention measures.* prevención de conflictos = conflict deterrence, conflict prevention.* prevención de enfermedades = disease prevention.* prevención de riesgos = risk management, risk prevention.* prevención de riesgos laborales = occupational hazard prevention.* * *A1 (de un mal, problema) preventionuna campaña de prevención del alcoholismo a campaign to fight alcoholismpara la prevención de enfermedades infecciosas to prevent the spread of o for the prevention of infectious diseasesen prevención de nuevos disturbios in order to prevent further riots2 (medida) precautiontomamos todas las prevenciones del caso we took all the necessary precautionsB(prejuicio): tiene prevención contra las mujeres independientes he has something against o he's prejudiced against independent women* * *
prevención sustantivo femenino
prevención sustantivo femenino
1 (de enfermedades, etc) prevention
2 (medidas) precaution
medidas de prevención, contingency plans
' prevención' also found in these entries:
Spanish:
precaución
English:
ASPCA
- prevention
* * *prevención nf1. [acción] prevention;[medida] precaution;una campaña de prevención del sida an AIDS prevention campaign;en prevención de as a precaution againstprevención laboral health and safety2. [prejuicio] prejudice;probó la sopa no sin cierta prevención she tried the soup, albeit rather reluctantly;tener prevención contra alguien to be prejudiced against sb* * *f prevention;tomar prevenciones take precautions* * *prevención nf, pl - ciones1) : prevention2) : preparation, readiness3) : precautionary measure4) : prejudice, bias* * *prevención n prevention -
7 scare
skeə
1. verb(to startle or frighten: You'll scare the baby if you shout; His warning scared her into obeying him.) asustar
2. noun1) (a feeling of fear or alarm: The noise gave me a scare.) susto2) (a feeling of fear or panic among a large number of people: a smallpox scare.) pánico•- scared- scarecrow
- scaremonger
- scare away/off
scare1 n sustoscare2 vb1. asustardid I scare you? ¿te he asustado?2. dar miedotr[skeəSMALLr/SMALL]1 (fright) susto■ what a scare you gave me! ¡vaya susto me has dado!2 (widespread alarm) alarma, pánico1 asustar, espantar■ did I scare you? ¿te he asustado?1 asustarse, espantarse\SMALLIDIOMATIC EXPRESSION/SMALLto scare somebody to death / scare somebody out of their wits dar un susto de muerte a alguiento scare the living daylights out of somebody dar un susto de muerte a alguienscare story historia alarmistascare n1) fright: susto m, sobresalto m2) alarm: pánico mn.• alarma s.f.• alboroto s.m.• sobresalto s.m.• susto s.m.v.• amedrentar v.• asustar v.• atemorizar v.• espantar v.
I
1. sker, skeə(r)transitive verb \<\<person/animal\>\> asustar
2.
vi asustarsePhrasal Verbs:- scare up
II
a) (fright, shock) susto mto give somebody a scare — darle* un susto a alguien
bomb scare — amenaza f de bomba
the AIDS scare — el pánico del sida; (before n)
['skɛǝ(r)]scare story — historia f alarmista
1. N1) (=fright) susto m•
to cause a scare — sembrar el pánico•
to give sb a scare — dar un susto or asustar a algnwhat a scare you gave me! — ¡qué susto me diste!
•
we got a bit of a scare — nos pegamos un susto, tuvimos un sobresalto2) (=panic, threat)bomb scare — amenaza f de bomba
the invasion scare — (=panic) el pánico de la invasión; (=rumours) los rumores alarmistas de una invasión
2. VT1) (=frighten) asustaryou scared me! — ¡me has asustado!
2)to be scared — (=frightened) tener miedo, estar asustado
don't be scared — no tengas miedo, no te asustes
we were really scared — teníamos mucho miedo, estábamos muy asustados
she was too scared to talk — estaba demasiado asustada para poder hablar, no podía hablar del susto
•
to be scared of sb/sth, he's scared of women — tiene miedo a las mujeresare you scared of him? — ¿le tienes miedo?
I'm scared of spiders — les tengo miedo a or me dan miedo las arañas
3.VI4.CPDscare campaign N — campaña f alarmista, campaña f de intimidación
scare story N —
scare tactics NPL — tácticas fpl alarmistas
* * *
I
1. [sker, skeə(r)]transitive verb \<\<person/animal\>\> asustar
2.
vi asustarsePhrasal Verbs:- scare up
II
a) (fright, shock) susto mto give somebody a scare — darle* un susto a alguien
bomb scare — amenaza f de bomba
the AIDS scare — el pánico del sida; (before n)
scare story — historia f alarmista
-
8 ♦ fight
♦ fight /faɪt/n.1 combattimento; lotta; scontro; battaglia: a fight between two armies, un combattimento fra due eserciti; to give fight, dare battaglia; to put up a fight, opporre resistenza; resistere; combattere; to make a fight of it, battersi bene; combattere bene; to put up a good [poor] fight, battersi bene [male]4 (fig.) battaglia; lotta: the fight against AIDS [against crime], la lotta contro l'AIDS [contro la criminalità]; a fight for higher wages, una battaglia per ottenere salari più alti5 competizione; gara; lotta6 [u] spirito combattivo; combattività; volontà di combattere: He still had some fight in him, aveva ancora dello spirito combattivo; to show fight, mostrarsi combattivo; mostrare i denti; fight or flight response, reazione fisiologica davanti a un pericolo ( che prepara alla fuga o all'attacco)● to fight the good fight, ► to fight.♦ (to) fight /faɪt/(pass. e p. p. fought)A v. i.1 combattere; battersi: Italy fought against Germany in World War I, l'Italia combatté contro la Germania nella prima guerra mondiale; to fight with sb., combattere fianco a fianco di qc.; to fight hard, battersi accanitamente; He fought bravely, combatté (o si batté) con coraggio; I had to fight through a lot of hard opposition, dovetti superare un'accanita opposizione2 azzuffarsi; picchiarsi; venire alle mani; fare a pugni: The cats are fighting, i gatti si stanno azzuffando4 (fig.) combattere; lottare: to fight against poverty, lottare contro la povertà; to fight for one's rights, lottare per i propri diritti; I fought to regain my self-control, ho lottato per ritrovare il mio autocontrolloB v. t.1 combattere: to fight a battle [a war], combattere una battaglia [una guerra]2 (fig.) combattere; lottare contro; battersi contro: to fight crime, combattere la criminalità; to fight a fire, lottare contro un incendio; He fought Jones for the party leadership, contese a Jones la guida del partito3 resistere a; lottare contro; opporsi a: to fight a smile, lottare per non sorridere, (mil., antiq.) manovrare in battaglia● to fight a cause (o a suit at law) against sb., portare avanti una causa contro q. □ (fam.) to fight one's corner, lottare per difendere i propri interessi □ to fight a duel, fare un duello; battersi (in duello) □ to fight an election, essere candidato in un'elezione: He fought a hard election campaign, si è impegnato in una difficile campagna elettorale □ to fight fire with fire, combattere il fuoco col fuoco □ to fight for breath, respirare a fatica □ to fight for one's (o for dear) life, lottare per la vita; lottare contro la morte □ to fight the good fight, cercare di vivere bene; comportarsi bene □ to fight like a tiger, lottare come una tigre; battersi come un leone □ to fight a losing battle, combattere una battaglia già perduta; lottare per una causa persa □ to fight shy of, evitare; evitare di (fare qc.); tenersi lontano da □ to fight to the bitter end, lottare fino all'ultimo □ to fight to a finish, battersi a oltranza; □ to fight one's way through st., farsi largo (o farsi strada, aprirsi un varco) a fatica tra qc. □ (fig.) to fight one's way to the top, arrivare in alto, lottando tenacemente. -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 NEAC
1) Американизм: National Economics Action Council2) Спорт: North Eastern Athletic Conference3) Религия: National Evangelical Anglican Congress4) Сокращение: Northeast Air Command (USA)5) Нефть: non-emulsifying acid6) Транспорт: National Electric Aircraft Council, Northeast Aviation Concept7) Фирменный знак: Nasr Ethyl Alcohol Company, Northeast Aviation Company8) Экология: National Environmental Awareness Campaign9) Общественная организация: National Episcopal Aids Coalition10) Правительство: NorthEast Augusta County -
11 Kommunikationskampagne
Kommunikationskampagne
communications campaign;
• Kommunikationsmarkt communication market;
• Kommunikationsmaßnahmen communication campaigns;
• Kommunikationsmittel communication media, aids to (means of) communication;
• geschlossenes hausinternes Kommunikationsnetz (tel.) Intranet;
• Kommunikationsnetzwerk communication network;
• globale Kommunikationsplattform global communications platform;
• Kommunikationsschwierigkeiten lack of communications;
• integrierte Kommunikations- und Führungssysteme integrated communications, command and control systems;
• Kommunikationstechnik communications;
• Kommunikationstechnologie communication technology. -
12 Verkaufsgebühr
Verkaufsgebühr
sales charge;
• Verkaufsgegenstand item, article of sale;
• Verkaufsgegenstände saleswork;
• Verkaufsgegenstand beschädigen to injure an article of merchandise;
• Verkaufsgehilfe shopmate;
• Verkaufsgelände sales location;
• Verkaufsgelegenheit sales opportunity;
• günstige Verkaufsgelegenheit vorübergehen lassen to lose a market;
• Verkaufsgemeinschaft sales combine (group), merketing association;
• Verkaufsgenehmigung sales permit, licence to sell;
• Verkaufsgenie star (top) salesman;
• Verkaufsgenossenschaft cooperative selling (sales) association, marketing cooperative, (Landwirte) producer cooperative;
• Verkaufsgerüchte rumo(u)rs of a bid;
• Verkaufsgeschäfte vermitteln to negotiate contracts of sale;
• Verkaufsgesellschaft sales association (company), agency company, distributing agency;
• Verkaufsgesellschaft von Firmenmänteln shell company;
• Verkaufsgesichtspunkt sales approach (angle);
• Verkaufsgesichtspunkte selling points;
• Verkaufsgespräch sales (dealer’s) talk, selling conversation, sales interview;
• Verkaufsgewandtheit [personal] salesmanship;
• Verkaufsgewicht selling weight;
• Verkaufsgewinn sales profit;
• Verkaufsgewohnheit selling habit;
• Verkaufsgrenze sales limit;
• Verkaufsgrundlage sales base;
• Verkaufsgruppe sales team;
• Verkaufshandbuch sales manual;
• Verkaufsherrichtung adapting for sale;
• Verkaufshilfe (Werbung) selling (display, dealer) aid, sales tool, promotion matter, visual;
• audiovisuelle Verkaufshilfen audiovisual aids;
• Verkaufshinweis sales notice;
• Verkaufsidee sales idea;
• Verkaufsimpuls sales incentive (stimulant);
• Verkaufsindex retail-price index;
• Verkaufsingenieur sales[man] engineer, technical sales representative;
• Verkaufsinserat advertisement of a sale;
• Verkaufsinstrument sales instrument;
• Verkaufsinteresse selling interest, inclination to sell;
• Verkaufsinterview sales interview;
• Verkaufsjahr sales year;
• Verkaufsjournal sales register;
• Verkaufskalkulation sales estimate;
• Verkaufskampagne sales campaign;
• neue Verkaufskanäle new remarketing channels;
• Verkaufskanone top (star) salesman;
• Verkaufskartell sales syndicate, price ring;
• Verkaufskatalog sale catalog(ue), shopping guide;
• derzeit gültiger Verkaufskatalog current catalog(ue);
• Verkaufsklima sales climate, market atmosphere;
• Verkaufskommission selling brokerage, commission on sales effected;
• Verkaufskommissionär selling agent, factor;
• Verkaufskonsortium (Emission) selling group, underwriting (selling) syndicate;
• Verkaufskontingent sales contingent (quota);
• regionales Verkaufskontingent territory quota;
• Verkaufskontingentierung rationing of sales;
• Verkaufskonto trading account, account sales;
• Verkaufskontor selling agency;
• Verkaufskontrolle sales progress control, orderly marketing (US);
• Verkaufskonzeption marketing conception;
• Verkaufskonzession für etw. haben to be licensed to sell s. th.;
• Verkaufskosten selling costs, sales (selling) expense, cost of sales, (Versicherungsgesellschaft) acquisition cost (expense);
• unmittelbare Verkaufskosten direct selling costs;
• Verkaufs-, Verwaltungs- und allgemeine Kosten (Bilanz) administrative and general selling expenses (US);
• Verkaufskraft shop assistant;
• Verkaufskräfte shop staff, salespeople (US);
• Verkaufskunst selling technique, salesmanship;
• Verkaufskurs asked price, (Devisen) selling rate;
• Verkaufskurs ohne Deckungserhöhung (Börse) exhaust price (US);
• Verkaufskurve sales curve (chart), distribution curve;
• Verkaufsladen shop (Br.), store (US);
• betriebseigener (werkseigener) Verkaufsladen own (industrial) retail store (shop);
• an eine Firma gebundener Verkaufsladen tie-up shop;
• Verkaufslager stock, depot (Br.);
• Verkaufsland country of origin;
• Verkaufslawine avalanche of selling;
• Verkaufslehrgang sales training course;
• Verkaufsleistung sales (market) performance, sales vigo(u)r;
• Verkaufsleiter sales executive (supervisor, manager, promoter), director of sales, (Markenartikel) brand manager;
• einfallsreicher Verkaufsleiter aggressive sales manager;
• Verkaufsleitung sales management;
• Verkaufslenkung sales control, control of the market;
• Verkaufslimit selling limit;
• Verkaufsliste sales list;
• Verkaufsliteratur sales literature;
• Verkaufslizenz licence to sell, selling licence;
• Verkaufslokal salesroom;
• Verkaufslücke sales lag;
• Verkaufsmakler selling broker;
• Verkaufsmannschaft sales force (US);
• Verkaufsmarge profit margin;
• Verkaufsmarkt market, outlet;
• Verkaufsmesse fair. -
13 interés
m.1 interest, concernment, regard, interestedness.2 interest, yield.* * *■ cuando crezcas verás que era por tu interés when you're older you'll realize it was for your own good2 FINANZAS interest\de gran interés very interestingir en interés de to be in the interests ofponer interés en algo to take an interest in something, put effort into somethingtener interés en to be interested ininterés compuesto compound interestinterés simple simple interestintereses creados vested interests* * *noun m.* * *SM1) (=valor) interest2) (=curiosidad) interestel tema despertó o suscitó el interés del público — the topic aroused public interest
ha seguido con gran interés la campaña electoral — he has followed the electoral campaign with great interest
•
esperar algo con interés — to await sth with interest•
mostrar interés en o por algo — to show (an) interest in sth•
poner interés en algo — to take an interest in sthsi tienes interés por el piso, todavía está a la venta — if you're interested in the flat, it's still for sale
siento auténtico interés por los idiomas — I have a real interest o I am really interested in languages
sentir o tener interés por hacer algo — to be interested in doing sth
3) (=beneficio)a) [de persona, país] interestno deberías dejarte llevar por el interés — you shouldn't let yourself be swayed by personal interest
¿qué interés tienes tú en que pierdan el partido? — what's your interest in their losing the match?
te lo digo por tu propio interés — I'm telling you for your own benefit o in your own interest
en interés del país ha renunciado a la reelección — in the interest(s) of the country he is not standing for re-election
b) (Econ) interestun préstamo a o con un interés del 9 por ciento — a loan at 9 per cent interest
mi capital me da un interés del 5,3 por ciento — my capital yields an interest of 5.3 per cent
•
devengar interés — to accrue interest, earn interestinterés devengado — accrued interest, earned interest
4) pl interesesa) (Com) interests•
un conflicto de intereses — a conflict of interests•
tener intereses en algo — to have interests o a stake in sthtiene intereses en varias compañías extranjeras — he has interests o a stake in several foreign companies
b) (=aficiones) interests¿qué intereses tienes? — what are your interests?
* * *1)a) (importancia, valor) interestde interés científico — of scientific significance o interest
b) ( actitud) interesttengo especial interés en que... — I am particularly concerned o keen that...
c) (afición, inquietud) interest2)a) (conveniencia, beneficio) interestpor tu propio interés — in your own interest, for your own good
actúa sólo por interés — he acts purely in his own interest o out of self-interest
c) intereses masculino plural (bienes, capital)tiene intereses en esa empresa — he has a stake o an interest in that company
3) (Fin) interesta or con un interés del 12% — at 12% interest o at an interest rate of 12%
•* * *1)a) (importancia, valor) interestde interés científico — of scientific significance o interest
b) ( actitud) interesttengo especial interés en que... — I am particularly concerned o keen that...
c) (afición, inquietud) interest2)a) (conveniencia, beneficio) interestpor tu propio interés — in your own interest, for your own good
actúa sólo por interés — he acts purely in his own interest o out of self-interest
c) intereses masculino plural (bienes, capital)tiene intereses en esa empresa — he has a stake o an interest in that company
3) (Fin) interesta or con un interés del 12% — at 12% interest o at an interest rate of 12%
•* * *interés11 = appeal, appetite, concern, focus, involvement, interest, knowledge interest, piquancy, penchant, pursuit, topicality.Ex: Indeed, if they are not successful in finding ways of renewing their original purpose and appeal, they are on their way to dissolution and displacement.
Ex: We need to know what and how consumers' information appetites have changed.Ex: The use of agents is necessary but not ideal, because an agent often represents rival concerns, and aims for a quick turnover rather than long-term profitability.Ex: Our focus in this text is on the first stage in the following diagram.Ex: Clearly, anyone having any dealings at all with the CAP needs a general understanding of how the system works, at a level which is appropriate to their involvement.Ex: An abstracting bulletin is generally a weekly or monthly current-awareness service containing abstracts of all documents of interest that have passed into the library or information unit during that time.Ex: Phenomenography is an approach that builds on phenomenological and hermeneutic traditions; its knowledge interest is to describe the varying conceptions held within a specific group about a phenomenon = La fenomenografía es un método que parte de las tradicionaes fenomenológicas y hermenéuticas; su interés es describir las diversas concepciones que un grupo concreto tiene sobre un fenómeno.Ex: Young was a man of singular eccentricity and piquancy of character, a person who was very interesting in his own right.Ex: Our penchant to organize is perhaps as close to a biological imperative as any form of human behavior is likely to come.Ex: What is more arguable is whether or not it is a bibliographical pursuit at all since it bears little relationship to the physical nature of the book.Ex: This year, the event is gaining topicality because of the EU enlargement.* actuar en defensa de los intereses de las bibliotecas y bibliotec = library advocacy.* adaptarse a un interés = accommodate + interest.* ámbito de interés = sphere of interest.* ampliar el interés = broaden + interest.* aprovecharse del interés general por Algo = exploit + appeal.* área de interés = field of interest.* atraer el interés = capture + the imagination, capture + the interest, draw + interest.* atraer el interés de = catch + the imagination of.* caer fuera del interés de = lie outside + the scope of.* caer fuera del interés de uno = fall outside + Posesivo + interest.* campo de interés = sphere of interest.* captar el interés = capture + the imagination, capture + the interest.* captar el interés de = catch + the imagination of.* coincidir con los intereses de uno = match + interests.* combinar intereses = bridge + interests.* conflicto de intereses = conflict of interest(s), competing interests.* con intereses ocultos = agenda-laden.* con intereses propios = self-interested.* conjunto de intereses = set of interests.* Consejo Internacional de Museos y Lugares de Interés (ICOMS) = International Council of Museums and Sites (ICOMOS).* constatar el interés = gauge + interest.* con un interés en = with a stake in.* crear interés = build + interest.* dar interés = spice up, add + spice.* debate por tema de interés = breakout discussion.* defender los intereses = defend + interests, lobby for + interests.* defender los intereses de = go to + bat for, bat for.* defensa de intereses = lobbying.* defensa de los intereses de las bibliotecas y bibliotecarios = library advocacy.* defensor de los intereses del ciudadano = watchdog.* de interés especial = of particular concern, special-interest.* de intereses similares = of like interest.* de interés general = general-interest, of general interest.* de interés humano = human interest.* de interés periodístico = newsworthy.* despertar el interés = provoke + interest, stimulate + interest, stir + interest, whet + the appetite, heighten + interest, rouse + interest, capture + the imagination, capture + the interest, work up + an interest, pique + interest.* despertar el interés de = catch + the imagination of.* despertar interés = arouse + interest, attract + interest, raise + interest, spark + interest.* despertar interés por = kindle + interest in.* destinado a despertar el interés del usuario = highlight abstract.* dirigir los intereses de uno = break into.* el interés público = the public interest.* en interés de = in the interest(s) of.* esperar con interés (+ Infinitivo), = look forward to (+ Gerundio).* estar fuera del interés = lie outside + the scope of.* estar fuera del interés de uno = lie beyond + concern.* expresión de interés = application.* falta de interés por cooperar = unresponsiveness.* foco de interés = focus of interest, focus of concern, focus of attention.* fomentar el interés = raise + interest, foster + interest, foster + interest.* fomentar interés = build + interest.* generar interés = generate + interest.* grupo de interés = focus group, interest group.* grupo de trabajo por tema de interés = breakout group.* guiado por intereses propios = interest-determined.* hacer que pierda el interés = take + the shine off things.* institución de interés histórico = heritage institution.* institución de interés histórico y cultural = cultural heritage institution.* interés cada vez mayor = growing interest.* interés + centrarse en = interest + lie with.* interés comercial = business interest, commercial interest.* interés común = shared interest.* interés creado = vested interest.* interés + decaer = interest + flag.* interés económico = economic interest.* intereses = breadth of interests.* intereses comerciales = market forces, marketplace forces.* intereses comunes = common ground, community of interest.* intereses contrapuestos = conflicting interests.* intereses cotidianos = life interests.* intereses de lectura = reading interests.* intereses encontrados = competing interests.* intereses ocultos = hidden agenda.* interés general = public interest.* interés pasajero = passing interest.* interés periodístico = newsworthiness.* interés personal = vested interest, self-interest, axe + to grind, personal interest.* interés por ganar dinero = profit motive.* interés por los libros = awareness of books.* interés público = public interest.* interés renovado = renewed interest.* ir en detrimento de los intereses = prejudice + interests.* lleno de interés = solicitously.* lugar de interés = attraction, sight.* lugares de interés = sights.* mantener el interés = hold + the interest.* mantener un interés = pursue + interest.* material documental de interés para los vecinos del barrio = community literature.* máximo interés = maximum interest.* mostrar interés = mark + interest.* mostrar interés en = show + interest in.* mostrar interés por = express + interest in.* motivado por intereses propios = interest-based.* mucho interés = keen interest.* muestra de interés = expression of interest.* no tener ningún interés = can't/couldn't be bothered.* noticias diarias de interés = daily news alerts.* objeto de interés = object of interest.* ordenación topográfica según los intereses del lector = reader interest arrangement.* para personas con intereses similares = birds-of-a-feather.* perder el interés = pall.* perder interés = lapse, lose + interest.* perfil de interés = subject interest.* perfil de interés del usuario = subject profile, user interest profile.* perjudicar los intereses = prejudice + interests.* por interés = out of interest.* por interés personal = self-interested.* profundizar el interés = deepen + interest.* promover un interés = promote + interest.* proyección de cuestiones de interés = issues management.* punto de interés = point of interest.* quitar el interés = take + the shine off things.* renovado interés = upsurge.* resumen de interés = highlight abstract.* reunión por temas de interés = breakout session.* según los intereses personales de cada uno = interest-based.* ser de interés para = be of interest (to/for).* servir los intereses = serve + interests.* sesión por tema de interés = breakout session.* sin interés = unexciting, uninteresting, unmoving, vapid.* tarea falta de interés = chore.* tema de interés = area of concern, area of enquiry [area of inquiry], area of interest, focus area, issue of concern, topic of interest.* temas de interés de los usuarios = user interests.* temas de interés particular = particular concerns.* tenemos intereses en ambas partes = our feet are in both worlds.* tener intereses en juego = have + invested.* tener interés por = have + an interest in.* tener interés por = be interested in.* tener mucho interés en = have + a high stake in.* tener mucho interés por = be keen to.* tener un interés muy personal en = have + a stake in, hold + a stake in.* tomarse interés por = take + an interest in.interés22 = interest, rate, interest charge.Ex: Repayments is normally by equal half-yearly payments of capital and interest after a moratorium on capital repayments of up to five years, depending on project completion date.
Ex: The EIB is able to borrow money at the best possible rates, and as it is non-profit making it is able to offer loans at advantageous terms.Ex: And, most importantly, even if a company makes a loss, it still has to pay its interest charges.* interés bancario = interest rate.* interés compuesto = compound interest.* intereses del capital = capital charges.* interés fijo = fixed interest.* interés simple = simple interest.* pago de los intereses = interest payment.* recorte de los tipos de interés = rate cut, interest-rate cut.* reducción de los tipos de interés = rate cut, interest-rate cut.* subida de los tipos de interés = rate increase, interest-rate increase.* tipo de interés base = base rate, prime rate.* tipo de interés preferente = base rate, prime rate.* * *A1 (importancia, valor) interestde interés turístico of interest to touristsun tema de interés humano a human interest storyun descubrimiento de enorme interés científico a discovery of enormous scientific significance o importanceuna anécdota sin ningún interés an anecdote of little or no interest2 (actitud) interestel anuncio despertó or suscitó el interés de todos the advertisement aroused everyone's interestcon gran interés with great interestinterés EN algo interest IN sthpon más interés en tus estudios take more interest in your schoolworktengo especial interés en que esto se resuelva pronto I am particularly concerned o keen that this should be resolved quicklytienen gran interés en probarlo they are very interested in testing it3 (afición, inquietud) interestla fotografía se cuenta entre sus muchos intereses photography is one of her many interestsB1 (conveniencia, beneficio) interestpor tu propio interés in your own interest, for your own good o benefitlas mejoras van en interés de todos the improvements are in everyone's interestactúa sólo por interés he acts purely out of self-interest o in his own interesthabía un conflicto de intereses there was a conflict of interests(bienes, capital): tiene intereses en varias empresas he has a stake o an interest in several companiesun contable administra sus intereses an accountant looks after her investmentsCompuestos:mpl vested interests (pl)mpl private interests (pl)el interés público the public interestC ( Fin) interestun préstamo a or con un interés del 12% a loan at 12% interest o at an interest rate of 12%pagan unos intereses muy altos or un interés muy alto they pay very high interest o very high rates of interestdevengar or ganar intereses to earn interesttipo de interés rate of interestCompuestos:compound interestsimple interest* * *
interés sustantivo masculino
1 ( en general) interest;
pon más interés en tus estudios take more interest in your schoolwork;
tengo especial interés en que … I am particularly concerned o keen that …;
tienen gran interés en verlo they are very interested in seeing it;
por tu propio interés in your own interest, for your own good;
actúa solo por interés he acts purely in his own interest o out of self-interest;
conflicto de intereses conflict of interests
2 (Fin) interest;
a or con un interés del 12% at 12% interest o at an interest rate of 12%;
tipo de interés rate of interest
interés sustantivo masculino
1 (curiosidad) interest: tienes que poner más interés en ello, you must take more interest in it
tengo interés en/por viajar a Perú, I'm interested in travelling to Peru
2 (importancia) esta película carece de interés, this movie lacks interest
no ha sucedido nada de interés, nothing interesting has happened
3 (provecho personal) self-interest: te llama solo por interés, he phones you out of self-interest
(provecho, bien) in the interest of: lo haré en interés tuyo, I shall do it for your own good
en interés de la ciencia, for the sake of science
4 Fin interest
con un interés del 15%, at an interest rate of 15%
tipos de interés, interest rates
♦ Locuciones: perder el interés, to lose interest
con intereses, (con creces, más de lo que se recibió) with interest
' interés' also found in these entries:
Spanish:
amorfa
- amorfo
- candente
- captar
- carente
- comodidad
- común
- conveniencia
- dar
- decir
- deducirse
- desgana
- desganada
- desganado
- despertarse
- desvivirse
- devengar
- entregarse
- flojedad
- hinchar
- hipotecaria
- hipotecario
- importar
- inquietud
- interesar
- interesada
- interesado
- lengua
- llamar
- menguante
- morbosa
- morboso
- pasar
- polarizar
- revelar
- solicitud
- tinta
- tipo
- ver
- abusivo
- acaparar
- anecdótico
- anual
- aparentar
- aparente
- apreciar
- atractivo
- atraer
- auténtico
- baja
English:
accrue
- active
- ax
- axe
- bear
- benefit
- capture
- conflicting
- deep
- demolish
- develop
- fire
- flag
- flat
- fluctuate
- foster
- interest
- interest rate
- keen
- keenly
- lack
- lending
- LIBOR
- pall
- pay
- prime rate
- really
- reduction
- revive
- rising
- self-interest
- send down
- show
- sight
- simple interest
- stake
- stimulate
- sustain
- vested
- wane
- yield
- bank
- concern
- fixed
- memorabilia
- pique
- purpose
- rate
- revival
- secondary
* * *1. [utilidad, valor] interest;de interés interesting;un descubrimiento de gran interés para los enfermos de sida a discovery of great signifiance to people with AIDS;una construcción de interés histórico a building of historical interest2. [curiosidad] interest;un tema de interés común a subject of interest to everyone;el hallazgo ha despertado el interés de los científicos the discovery has aroused scientists' interest;tengo interés por recorrer el centro de la ciudad I'm interested in doing a tour of the town centre;sigo con interés la polémica I'm following the debate with interest3. [esfuerzo] interest;trabajó con mucho interés en el proyecto she was an enthusiastic worker on the project;poner interés en algo to take a real interest in sth;tienes que poner más interés en los estudios you must show a bit more interest in your schoolwork4. [conveniencia, provecho] interest;una obra de interés general o [m5] público a construction project that is in everyone's o the public interest;hacer algo por el interés de alguien, hacer algo en interés de alguien to do sth in sb's interest;tengo interés en que venga pronto it's in my interest that he should come soon;a todos nos mueve un interés común we are all motivated by a common interest5. [egoísmo] self-interest, selfishness;por interés out of selfishness;casarse por (el) interés to marry for moneyintereses creados vested interests6.intereses [aficiones] interests;entre sus intereses se cuentan el golf y la vela his interests include golf and sailing7.intereses [económicos] interests;los intereses españoles en Latinoamérica Spanish interests in Latin America;tiene intereses en una empresa del sector he has interests o a stake in a company in that sector;su hermana administra sus intereses her sister looks after her financial interests8. Fin interest;un préstamo con un interés del 5 por ciento a loan at 5 percent interest;interés a corto/largo plazo short-/long-term interest;interés acumulable cumulative interest;interés compuesto compound interest;intereses de demora penalty interest [for late payment];interés devengado accrued o earned interest;interés interbancario interbank deposit rate;interés de mora penalty interest [for late payment];interés preferencial preferential interest rate;interés simple simple interest;intereses vencidos interest due* * *m1 interest2 COM interest;sin interés interest free3 despself-interest4:* * ** * *interés n interesten esta cuenta obtendrás un interés del 5% you'll get 5% interest from this accounttener interés en/por hacer algo to be keen to do something -
14 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
15 journée
journée [ʒuʀne]feminine noun• une journée d'action dans les transports publics a day of action organized by the public transport unions• faire la journée continue [bureau, magasin] to remain open all day ; [personne] to work over lunch* * *ʒuʀnenom féminin dayj'ai gagné ma journée! — iron I may as well pack up and go home!
Phrasal Verbs:* * *ʒuʀne nfla journée continue — the 9 to 5 working day (with short lunch break)
journée nationale de... — national... day
journée mondiale de... — world... day
* * *1 ( jour) day; belles/dures/sombres journées beautiful/hard/dark days; journée de repos day off; journée historique historic day; dans la journée during the day; en milieu de journée in the middle of the day; en fin de journée at the end of the day; toute la journée all day; à longueur de journée all day long; tout au long de la journée throughout the day; une rude journée nous attend we're in for a hard day; la journée d'hier yesterday; toute la journée du mardi 5 juin throughout the day on Tuesday 5 June; la journée de mardi/dimanche Tuesday/Sunday;2 ( période de travail) day; faire des journées de huit heures to work an eight-hour day; j'ai gagné ma journée! iron I may as well pack up and go home!; être payé à la journée to be paid by the day.journée d'action day of action; journée continue Entr continuous working day; faire la journée continue to work with a short lunch break; journée d'études conference; journée d'information awareness day; journée du patrimoine national heritage open day; journée portes ouvertes Entr, Pub open day GB, open house US; journée de protestation Pol day of protest.ⓘ Journée du patrimoine A nationwide ‘open day' celebrating French cultural heritage, during which monuments, buildings and sites of national significance normally closed to the public are open to visitors. Buildings such as the presidential and prime ministerial residences at the Élysée and Matignon respectively, as well as over 10,000 other national sites and monuments have been attracting millions of visitors every year since 1983 when the Journée du patrimoine was inaugurated.[ʒurne] nom féminin1. [durée] dayen fin de journée at the end of the day, in the early eveningà une journée/deux journée s d'ici one day's/two days' journey away2. ÉCONOMIE & INDUSTRIEfaire des journées de 12 heures to work a 12-hour day ou 12 hours a dayje commence/finis ma journée à midi I start/stop work at noonembauché/payé à la journée employed/paid on a daily basisa. [entreprise] to work a continuous shiftb. [magasin] to stay open over the lunch hour3. [activité organisée] daya. [séminaire] the cancer (research) conferenceb. [campagne] cancer research (campaign) week (UK)les journées (parlementaires) du parti POLITIQUE ≃ the (Parliamentary) Party conference (UK), ≃ the party convention (US) -
16 prévention
prévention [pʀevɑ̃sjɔ̃]feminine noun* * *pʀevɑ̃sjɔ̃1) ( action préventive) prevention* * *pʀevɑ̃sjɔ̃ nf1) [risque] prevention2) DROIT custody, detention* * *prévention nf1 ( action préventive) prevention; prévention de la délinquance/des incendies/du sida crime/fire/Aids prevention; prévention de la carie dentaire/des accidents du travail prevention of tooth decay/of accidents at work; méthodes/campagne/opération de prévention prevention methods/campaign/plan; faire de la prévention to take preventive action;3 Jur ( détention préventive) detention on suspicion; ( temps de détention préventive) remand in custody.Prévention routière Admin French national road safety organization.[prevɑ̃sjɔ̃] nom féminin1. [ensemble de mesures] preventionla prévention routière the road safety administration ≃ Royal Society for the Prevention of Accidents (UK)avoir des préventions à l'égard de ou contre quelqu'un to be prejudiced ou biased against somebody
См. также в других словарях:
Student Global AIDS Campaign — The Student Global AIDS Campaign (SGAC) is an advocacy group with more than 85 chapters at high schools, colleges, and universities across the United States. The group is committed to bringing an end to HIV and AIDS in the U.S. and around the… … Wikipedia
Student Stop AIDS Campaign — The Student Stop AIDS Campaign (SSAC) is a network of groups based in British universities that campaign about the global HIV/AIDS crisis. The key campaign is currently Access to Care and Treatment, which aims to make anti retroviral drugs… … Wikipedia
Stop AIDS Campaign — The Stop AIDS Campaign is a coalition of more than 80 of the UK s leading development and HIV/AIDS groups.The members of the campaign include Baby Milk Action, the British Red Cross, People Planet, Christian Aid, Help the Aged, Oxfam and Tearfund … Wikipedia
AIDS denialism — refers to the views of a loosely connected group of individuals and organizations who deny that the human immunodeficiency virus (HIV) is the cause of acquired immune deficiency syndrome (AIDS). HIV/AIDS denialists prefer the terms rethinker or… … Wikipedia
AIDS/LifeCycle — (ALC) is an annual, 7 day AIDS fundraiser in which up to 2,500 bicyclist and 500+ roadie (support crew) participants bicycle or crew from San Francisco to Los Angeles to raise money for HIV/AIDS services, raise awareness of HIV/AIDS. The first… … Wikipedia
AIDS.gov — is an internet portal for all Federal domestic HIV/AIDS resources and information. On World AIDS Day, December 1, 2006 the Department of Health and Human Services launched AIDS.gov. The website serves as a gateway to HIV/AIDS information. The… … Wikipedia
Campaign for Access to Essential Medicines — The Campaign for Access to Essential Medicines is an international campaign started by Médecins Sans Frontières to increase the availability of essential medicines in developing countries. Infectious diseases like malaria, sleeping sickness and… … Wikipedia
AIDS — For other uses, see AIDS (disambiguation). Acquired immunodeficiency syndrome (AIDS) Classification and external resources … Wikipedia
AIDS Memorial Grove — National AIDS Memorial Grove … Wikipedia
AIDS Clinical Trials Group — The AIDS Clinical Trials Group (ACTG) is the largest HIV clinical trials organization in the world, playing a major role in setting standards of care for HIV infection and opportunistic diseases related to HIV and AIDS in the United States and… … Wikipedia
Campaign hat — Former NPS director Mary A. Bomar in her park ranger uniform, showing the campaign hat with traditional Montana crease … Wikipedia
